Charming Irony - an ongoing dream

Greetings friends,

I am Aalia, a Jewelry Maker & Artist, living my dream of sharing my artsy journey with the world.
My design journey began ever since I was a child. I remember doodling ever since I have memory. I used to doodle flowers and creepers and leaves everywhere - walls, books, magazines, my palm, all of my school notebooks and textbooks. Due to this artistic interest I had, I enrolled in design school to get my Fashion Design degree.

Over the years in design school, in the process of creating commercially acceptable designs and products, I realized that I was losing the naturally born artist in me. So during the summer break, I consciously started making a new doodle every day and made an Instagram page for it (www.instagram.com/charmingirony). This was the time I came up with my brand name, Charming Irony, because I thought it was ironic that my artistic profession lacked art, yet these raw, abstract doodles and poetry made me feel like the artist I always was, so, Charming Irony.

Eventually, when my college got over and I started to work, I realized that the art has completely gone from the profession and what I was working as was worse than a 9-5 routine job, because mind you, it was still a hassled routine, but with longer shifts, a lot of negative energy, no job security, and most of all no creativity. A few months passed by, I observed myself working towards what was easy to make rather than attaining art because that's what was required while working in commercial setups.

Occasionally, I still found myself making doodles. Around that time I had recently come across wire jewelry and pliers from a 3-day workshop a teacher of mine had invited me to. She had shown us how to make jewelry from materials available from the market. But what stayed with me was the wire bookmark she taught us about. So I would often experiment with various forms and shapes with wire in my free time. and whenever they would look good, I would wear them. Over time, people started noticing and anyone who would see my jewelry would always tell me, why don't you start this business?  Eventually, I thought, why not give it a go. It was the happiest decision of my life.

Charming Irony by Aalia is my dream brand, surrounded by limitless opportunities for making art in any form. I sell wearable art in the form of wire wrapped jewelry, I make digital prints with my Abstract artwork and I am currently working on merchandise with my prints on them. The possibilities are limitless, but I am working one day at a time.

Entrepreneurship is a difficult journey. I am a work-from-home Artist, Jewelry maker, and business owner, hustling hard every day, intending to never lose my spark again. Being a creator, I know I will always have something to do, some means to earn, and some way to express myself. And so I always feel like a winner. So, the major struggle is to successfully monetize my creativity. But every day I wake up with the intention to keep trying until I make my dreams come true.

So here is my story. Did you like hearing about my journey? Let me know what you would like to read next in the comments below. Eagerly awaiting your replies :).

Until next time...

With Love,

Aalia.